Persistence - the Value of Never Giving Up
“If you’re going through hell, keep going” Winston Churchill
Whenever successful people talk about the qualities needed for success, they ALWAYS mention persistence. What’s the big deal about persistence?
Persistence works because :
1. If you give up, you lose. Simple as that. There are many situations in your life, where the only way you can lose, is if you give up.
2. Most of life is a numbers game. The more you keep going, the more chance you have of winning
e.g.
- The salesperson who overcomes rejection and sees 1000 prospects will probably make more sales than one who sees only 10
- The person who meets 100 prospective partners is more likely to find their ideal partner, than the one who gives up after 1 bad date
- The person who keeps trying to build a successful business has more chance of succeeding than the one who gave up after their first failure.
Basically, a lot of success in life, revolves around the fact that if you stay in the game, you will win. And persistence is about staying in the game, despite what happens to you.
But remember, persistence isn’t only about “keeping on going”. If you aren’t making progress, you need to step back and understand what is going wrong. If you can see problems with your approach, then you need to refine your plans. Once you are confident that your plans are up to scratch then its time to get back to it.
And therein lies the secret to persistence:
Continuing unflinchingly towards your goal, with better and better plans.
Action Step
Identify a situation where you feel like things are going poorly and you are considering giving up. Think about whether your approach is the best one? Are there any shortcomings? How can you change your approach in a way that improves your chances of success?
Once you have a refined, improved plan then it’s time to focus back on the goal.
Keep going.
Never Give Up.







