E-myth Revisited
By Michael E. Gerber
In this totally revised edition of a groundbreaking bestseller, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. Next, he walks you through the steps in the life of a business from entrepreneurial infancy through adolescent growing pains to the mature entrepreneurial perspective: the guiding light of all businesses that succeed and shows how to apply the lessons of franchising to any business, whether it is a franchise or not. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in your business. After you have read The E-Myth Revisited, you will truly be able to grow your business in a predictable and productive way.
About the Author
Michael Gerber is the founder and chairman of The E-Myth Academy, based in Santa Rosa, California. He is the bestselling author of THE POWER POINT, THE E-MYTH, THE E-MYTH REVISITED and THE E-MYTH MANAGER as well as a highly sought-after speaker around the world and small-business revolutionary.
